But what are the first impressions of US shoppers who have paid a visit?

There's a lot of easy-to-prepare foods that look fairly good and fairly healthy still.

This is my first time here and I love it already.

The prices seem a lot more reasonable here too - I think that's a major plus.

It's very clean and open too.

It's interesting. I like the variety and some of the prices.

I usually go to Costco and Vons.

I'll probably be back.

I think it's great, it's really nice, clean, the aisles are wide, you can see the prices.

Everything that belongs to the store brand is very clearly marked and it's beautifully packaged.

I can't believe how nice it is.

I think it's very nice.

The size of it is perfect. I don't need 18 brands of peanut butter - just one or two.

It cuts down the shopping time a lot. I've been looking forward to this place to open.

I like this store, I've already started shopping.

I was looking at the fresh things. I'm anxious to try some of their own brand products.

I was looking at the ingredients and I think it's going to be a good brand.

I like the fact that the shelves are short too and the way they've put it together.

Each section leads onto the next.