 Increased broadband use is fuelling online retailing, says the study |
Online shopping in the UK is due to hit �40bn this year, a study estimates. The figure comes from price comparision website, Uswitch, which says the boom is being fuelled by cheaper broadband deals and faster connection speeds.
A separate study from Forrester Research predicts that online Christmas shopping will reach �13.8bn this year, a 42% increase on 2006.
Uswitch's 2007 figure is based on data pulled from official Office for National Statistics retail numbers.
It predicts that the UK's online spending will further rise to �162bn by 2020, when it will make up 40% of total retail sales.
More than three quarters of British homes now have broadband internet.
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