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Last Updated: Wednesday, 1 August 2007, 11:41 GMT 12:41 UK
Nokia opens India design studio
Indian woman using mobile phone
As people in India become wealthier so more can afford mobile phones
Mobile phone company Nokia has teamed up with a design school in Bangalore to open its first studio in India.

Nokia will work on new ideas for India's fast-growing mobile phone users together with students from the Srishti School of Art, Design and Technology.

The partnership is the first in a series planned to tap into the potential of countries which are seen as design hot-spots.

The Nokia handsets created in Bangalore will also be sold worldwide.

"India is a dynamic and inspiring place for designers with its diverse mix of cultures, traditions and colour," said Alastair Curtis, Nokia's chief designer.

"The new satellite studio will help us further develop our understanding of this vibrant country and to work more closely with its extremely talented designers."

Good indicator

A Nokia spokesman said India was a good indicator of other emerging markets with rapidly expanding economies, as demand for mobile phones spanned the range from cheap no-frills handsets to high-end multimedia devices.

Nokia hopes that by embracing the skills of budding and established designers in India, it will inspire new trends across markets.

The Finnish firm - the world's biggest phone maker - is expected to set up its next design partnership in the Brazilian city of Rio de Janeiro later this year.

It currently has about 300 designers in its global team, working from four main studios in Finland, the UK, the US and China, as well as a number of second-tier offices.

SEE ALSO
Designing mobiles for the world
28 May 07 |  Technology
Nokia taps into emerging markets
19 Apr 07 |  Business
India seeks mobiles for the masses
12 Feb 07 |  Business
Phone firm Nokia to cut 700 staff
15 Feb 07 |  Business
Motorola sales close in on Nokia
20 Jul 06 |  Business
Nokia and Siemens in network deal
19 Jun 06 |  Business

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