Skip to main contentAccess keys help

[an error occurred while processing this directive]
BBC News
watch One-Minute World News
News image
Last Updated: Tuesday, 8 August 2006, 14:40 GMT 15:40 UK
Cadbury goes west with 7 Up deal
Can of 7 Up
7 Up was first produced in 1929
Cadbury Schweppes, the owner of 7 Up, has bought the firm which bottles its popular soft drink and other products in northern California.

Cadbury paid $49m (�25m) to acquire the Seven-Up Bottling Company of San Francisco from the Easley family.

It has assumed control of one plant and ten warehouses across the state, as well as taking on 600 staff.

Cadbury sold its European drinks business last year to focus on the US and other international markets.

Diet preferences

As well as 7 Up, Cadbury produces Dr Pepper and the Snapple range of fruit drinks.

Cadbury already operates 11 factories and bottling plants in the US, the majority of which it owns.

Sales of carbonated soft drinks are falling in the US, with health-conscious consumers turning towards bottled water and energy drinks in ever-greater numbers.

But diet versions of carbonated drinks such as Dr Pepper and Sunkist continue to be popular, with sales growing last year.

7 Up was created by CL Grigg in 1929, when it was initially known as Bib-Label Lithiated Lemon-Lime Soda.

Cadbury sold the brand to Philip Morris in 1978 before buying it back again - as part of its purchase of Dr Pepper - in 1995.


SEE ALSO
Cadbury sells European drinks arm
21 Nov 05 |  Business

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites



FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

PRODUCTS & SERVICES

AmericasAfricaEuropeMiddle EastSouth AsiaAsia Pacific