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Last Updated: Monday, 18 July, 2005, 20:04 GMT 21:04 UK
Bidders battle for US Hoover firm
Maytag van
Some Maytag shareholders had felt the Ripplewood bid was too low
The firm behind the Hoover vacuum cleaner could become the subject of a bidding war after receiving a second takeover offer.

The bid for Maytag from larger US rival Whirlpool values the firm at $17 (�9.69) a share, $3 more than an offer led by buyout firm Ripplewood Holdings.

China's Haier is also interested, but has yet to make a formal bid.

Whirlpool would take on $969m of debt from Maytag if its bid - which values the firm at $1.3bn - were successful.

Maytag shares jumped more than 13% in New York, while Whirlpool gained nearly 5%.

Intense competition

Whirlpool said it would give more details of its offer, which it promised would be at least 50% cash, on Monday.

Its offer sets a value on Maytag of some 35 times expected profits for this year.

Whirlpool chief executive Jeff Fettig said a takeover of Maytag would "create strong value for our shareholders and provide direct benefits to consumer and trade customers".

Maytag has seen its profits fall as the impact of lower-cost competitors and high raw material prices have hit its Hoover division.

Several key US retailers have either stopped stocking its products - as is the case with Best Buy - or introduced more competition.

Often that rivalry has come from Asian manufacturers benefiting from lower unit costs, such as Samsung or LG Electronics.

Maytag lost $9m in 2004 on sales which fell 1.5% to $4.7bn.


SEE ALSO:
Bidding war seen for Hoover owner
21 Jun 05 |  Business
Chinese fridge maker eyes Maytag
15 Jun 05 |  Business
Hoover-maker leaves Wall Street
20 May 05 |  Business


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