 Some Maytag shareholders had felt the Ripplewood bid was too low |
The firm behind the Hoover vacuum cleaner could become the subject of a bidding war after receiving a second takeover offer. The bid for Maytag from larger US rival Whirlpool values the firm at $17 (�9.69) a share, $3 more than an offer led by buyout firm Ripplewood Holdings.
China's Haier is also interested, but has yet to make a formal bid.
Whirlpool would take on $969m of debt from Maytag if its bid - which values the firm at $1.3bn - were successful.
Maytag shares jumped more than 13% in New York, while Whirlpool gained nearly 5%.
Intense competition
Whirlpool said it would give more details of its offer, which it promised would be at least 50% cash, on Monday.
Its offer sets a value on Maytag of some 35 times expected profits for this year.
Whirlpool chief executive Jeff Fettig said a takeover of Maytag would "create strong value for our shareholders and provide direct benefits to consumer and trade customers".
Maytag has seen its profits fall as the impact of lower-cost competitors and high raw material prices have hit its Hoover division.
Several key US retailers have either stopped stocking its products - as is the case with Best Buy - or introduced more competition.
Often that rivalry has come from Asian manufacturers benefiting from lower unit costs, such as Samsung or LG Electronics.
Maytag lost $9m in 2004 on sales which fell 1.5% to $4.7bn.