 Asda is increasing its online presence |
Supermarket group Asda is to double the size of its home shopping service this year as it competes with rival Tesco. Asda launched more than �100m of price cuts in April, and said its asda.com home delivery service would cover 60% of the UK by the end of 2005.
The firm said it had invested more than �7m in the operation recently.
Wal-Mart owned Asda is the UK's number two grocer behind Tesco, and last week opened its third Living store, selling non-food items.
'Retention rates'
Roughly one-third of UK households had access to its online shopping service last year.
Last week the firm started an online entertainment operation, selling compact discs and DVDs via the internet.
"In the past 12 months we've focussed heavily on improving the usability of the service," said director of Asda e-commerce, David Rutley.
"As a result, customer satisfaction scores have taken a big leap and customer retention rates have also made big steps forward."
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