Not the sort of image Miller want for their brand

But SAB Miller, the corporate behemoth behind some of America's best-known beers, isn't laughing.

Miller is taking legal action to stamp out a range of T-shirts which it says unfairly link its brand with the deeply unfashionable hairstyle.

"Such activity... is likely to cause confusion," the lawsuit states.

Windy Miller

The T-shirts have been hot sellers this summer, according to retailers.

They play on a series of slogans for Miller beers: "It's Mullet Time" says one, while another trumpets the "Mullet Low-Life".

The design of the shirts is also intended to ape Miller's distinctive logo style, the company argues.

Miller has demanded that manufacturer BrandLabs and retailer Nordstrom cease selling the shirts, and hand over any profits they have made so far.

Losing their shirt

The case is the latest in a string of legal wrangles over cheeky T-shirt slogans.

Miller's logo has been cruelly parodied, the firm argues

Abercrombie & Fitch, another major clothing retailer, raised hackles earlier this year for a shirt that mocked an alleged propensity to incest in the state of West Virginia.

The same company had previously been attacked by anti-racist campaigners, after a range of shirts crudely caricatured Asians' appearance and speech patterns.