 Die Welt is one of the best-known Axel Springer titles |
Germany's largest newspaper publisher has unveiled plans to test the market for a new upmarket national tabloid. From 24 May, Axel Springer Verlag, publisher of the best-selling paper Bild, will begin a trial run for a 32-page newspaper called Welt Kompakt.
The paper will appear from Mondays to Fridays for eight weeks, the firm said.
It will contain editorial from two other ASV papers, Die Welt and Berliner Morgenpost, and is being sold as a companion newspaper, costing 0.5 euros.
For the duration of the test, it will be available in the Duesseldorf area.
Tabloid tales
The move follows the successful launch of tabloid versions of the Independent and Times in the UK.
 Die Welt merged in 2002 with Berliner Morgenpost |
Die Welt is one of Germany's best-known quality newspaper titles. In 2002 Springer merged Die Welt with the Berlin regional Berliner Morgenpost, in an effort to save money.
One editorial team now produces two newspapers each day.
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