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Last Updated: Monday, 16 February, 2004, 20:44 GMT
US mobile bid battle intensifies
AT&T Wireless
A deal could be finalised this week
The board of US telecoms group AT&T Wireless has met to discuss rival bid offers from Vodafone and Cingular, according to press reports.

Reuters has reported that the AT&T directors are mulling over the bids, which are both said to be $38bn.

However, the sale is being conducted in great secrecy, and AT&T, America's third largest mobile firm has yet to put out any statement.

In turn UK-based Vodafone has not yet confirmed that it is participating.

But investor fears about the possibility of it over-paying for AT&T have hit its shares, which closed down 2.57% on Monday.

AT&T Wireless has given itself until the end of this month to make a decision on the sale, but some analysts predict there could be a result as soon as Tuesday.

Ups and downs

Shares in AT&T Wireless, which has been a disappointing performer in recent years, have soared since the bidding began.

Arun Sarin
Vodafone needs a US acquisition, Mr Sarin says
Now, the market values the firm at just over $32.5bn, and a further jump is anticipated when trading resumes.

Investors in Vodafone, meanwhile, are less enthusiastic.

Many fear a return to the sort of lavish spending that characterised mobile-market strategy during the late 1990s - spending that now appears reckless.

Vodafone's chief executive, Arun Sarin, is relatively new and an unknown quantity in large international deal-making.

Jostling for position

Mr Sarin, meanwhile, argues that Vodafone needs a firmer foothold in the fragmented US market, where consolidation promises opportunities for acquisitive firms.

John Moroney of telecoms consultancy Octegra said buying AT&T Wireless could make sense for Vodafone provided the price was right.

"I think this is a good move for Vodafone in order to get its continuous branding across the globe," he told the BBC's World Business Report.

US-based Cingular, the second biggest US mobile phone network, is seen by some analysts as a closer fit for AT&T Wireless; aside from geographical factors, it and AT&T Wireless operate their networks on the same technology.

By combining networks, the merged company could save $2bn or more annually within a few years after an acquisition, analysts calculate.

Vodafone currently has a 45% stake in US mobile phone network market leader Verizon Wireless, but it is understood that it wants its own American network, carrying its own name.




WATCH AND LISTEN
John Moroney, Octegra telecoms consultancy.
"The attraction for Cingular is to extend its market reach in the US."



SEE ALSO:
AT&T Wireless considering offers
15 Feb 04  |  Business
AT&T Wireless bid deadline passes
13 Feb 04  |  Business
Vodafone brings 3G to UK business
12 Feb 04  |  Business
Vodafone considers $37bn US buy
09 Feb 04  |  Business


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