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Last Updated: Tuesday, 9 December, 2003, 07:58 GMT
First Choice tackles tourism woes
Beach scene
First Choice has been focusing on specialist holidays to drive sales
Tour operator First Choice has reported a 20% rise in earnings and said it remains confident about the year ahead.

The UK group, which has been cutting costs in the face a slump in tourism, saw its pre-tax profits jump to �87.1m ($151.2m) in the year to 31 October.

First Choice's upbeat outlook comes despite lagging sales for summer 2004 as customers continue to book their holidays later than usual.

The company said in October that it expected to hit its full year targets.

Analysts forecasts had ranged from �80m to �85m, with a consensus in the region of �83.1m.

First Choice has also been focusing on specialist holidays in an attempt to drive sales.


SEE ALSO:
First Choice back on track
24 Oct 03  |  Business
First Choice shakes off war impact
10 Jun 03  |  Business
Travel turmoil hits First Choice
11 Dec 02  |  Business


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