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| Monday, 6 January, 2003, 12:33 GMT The Mini triumphs in Detroit ![]() The Mini trades on its Britishness As the world's most prestigious motor show opened in Detroit, the reborn British symbol was judged car of the year. The old Mini was an icon of the 1960s.
The new one is fast becoming an icon of the 21st century in North America, where it is fashionable from Beverly Hills to Manhattan, trading on its Britishness. Rolls-Royce Ironically, the German car maker BMW is behind the new Mini.
It bought the brand, restyled the car and manufactured it at the BMW factory near Oxford. The company has sold 24,000 of its British-made Minis in North America since the model was launched a year ago. Now the American motoring press has given it the ultimate accolade - 2003 Car of the Year at the Detroit Motor Show. One of the judges called it stylish, huggable and affordable at $20,000 (�12,000). Sales of the new car are likely to far outstrip sales of the old all-British vehicle in the United States. BMW is also behind the revamped Rolls-Royce which was launched at the beginning of January. |
See also: 03 Jan 03 | Business 06 Jan 03 | Business 03 Jan 03 | Business 16 Dec 02 | England 30 Sep 02 | Business 02 Jan 03 | Business Internet links: The BBC is not responsible for the content of external internet sites Top Business stories now: Links to more Business stories are at the foot of the page. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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