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| Friday, 13 December, 2002, 22:22 GMT 'A landmark' for cyber shopping ![]() One way to avoid crowded pre-Christmas High Streets The monthly spending figure is a watershed for cyber-shopping, but now it has arrived it seems less surprising than it once would have. With 43% of homes now online, more of us than ever are accessing the net. And many people browse the net at work. Meanwhile, High Street consumer spending has remained robust all year. If there is spending going on, why shouldn't some of it be done online? Internet security For many consumers, the biggest worry about shopping on the net has been security. Is it safe to enter your credit card details online. Can they be accessed by someone else? So how have consumers put those fears to on side. The answer lies in the list of companies behind these numbers. Seventy e-retailers volunteered data for the IMRG's spending survey. The list contains many familiar High Street names - Boots, the Co-op, Next, Kingfisher, M&S. As trusted High Street names have gradually moved online, it seems we consumers have been happy to follow. Famous names It proably hasn't hurt that some of our better known e-retailers are now geting a better press. Shares in Lastminute.com may never regain their launch price, but the former darling of the stock market's dot.com boom has confounded its critics and will report a pre-tax profit next year. But two things in IMRG's survey of internet shopping do make surprising reading. Outpacing the US The first is what we are buying. It's no longer just books and CDs. Clothing sales, for example, are running at around �600m a year. The second is how the UK-based cyber shopping market compares with the United States. In the country that gave the world Amazon and online auctioneer eBay, online sales are just 1.3% of total retail sales. Here they already make up 4%. But most internet retailers will be too busy to notice these figures. Many will be flat out - in the midst of their busiest Christmas ever. Those that do may just see them as a landmark moment. Proof that for convenience, speed and lower prices online shopping can be hard to beat. And proof that those early pioneering internet firms - most of which are long gone - were actually on to something. | See also: 11 Dec 02 | Business 13 Dec 02 | Business 09 Sep 02 | Business 21 Aug 02 | Business 10 Jul 02 | Science/Nature 07 May 02 | Business 09 Nov 01 | Business 14 Mar 02 | Science/Nature 29 Nov 01 | Business 04 Oct 02 | Business Internet links: The BBC is not responsible for the content of external internet sites Top Business stories now: Links to more Business stories are at the foot of the page. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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