BBC NEWSAmericasAfricaEuropeMiddle EastSouth AsiaAsia Pacific
BBCiNEWS  SPORT  WEATHER  WORLD SERVICE  A-Z INDEX    

BBC News World Edition
 You are in: Business 
News Front Page
Africa
Americas
Asia-Pacific
Europe
Middle East
South Asia
UK
Business
E-Commerce
Economy
Market Data
Entertainment
Science/Nature
Technology
Health
-------------
Talking Point
-------------
Country Profiles
In Depth
-------------
Programmes
-------------
BBC Sport
News image
BBC Weather
News image
SERVICES
-------------
EDITIONS
Monday, 10 June, 2002, 21:21 GMT 22:21 UK
Dolly Parton takes on Mickey Mouse
Dixie Stampede logo
Parton's Dixie Stampede combines food with a live show
News image

News image
News image

Move over Mickey, Dolly is coming to town.

Orlando, Florida, home to Disney World and other amusement parks, will soon play home to a resort of a different sort, the brainchild of country music star, Dolly Parton.

Dolly Parton alongside a rendering of her new Dixie Stampede restaurant soon to be built in Orlando
Parton: "The most fun place to eat in Orlando"
With the once-ailing US economy now on the mend, she has given the go-ahead for construction of her latest Dixie Stampede Dinner and Shows, slated to open next spring.

It is the fourth such location of the combination restaurant and stage-show venue, sometimes referred to as a roadhouse.

The $28m (�19.1m) project was put on hold last November following the terror attacks of 11 September as well as the then-ailing US economy.

Now, with Americans less tender-footed about air travel and Orlando's tourism numbers rebounding amid an improving economy, fear has taken a back seat to sightseeing.

Starpower

Ms Parton's Dixie Stampede chain has already proved popular with audiences in such southern resort towns as Branson, Missouri, and Myrtle Beach, South Carolina - long chief destinations of tourists.

Another of the roadhouses is located just outside Pigeon Forge, Tennessee, not far from where Ms Parton was raised.

US summer travel
80% of Americans will spend as much or more time on holiday
64% will not change plans because of 11 September
72% plan to use planes as their main source of travel
Source: Travelocity.com

The show palaces feature "traditional Southern foods with music and a high-energy, live show, featuring animals, action and audience participation".

Ms Parton, known more to Americans for her perky vocals and dramatic curves, was among the first of US personalities to parlay her starpower into far more tangible - and profitable - businesses.

Her first venture was a theme park, Dollywood, set in the hills of the Smoky Mountains, where she also opened a water-adventure park called Splash Country.

Encouraging signs

Expanding her empire during a time when US economic prospects remain dodgy may prove to be a bet that will pay off.

American consumers, who - despite having weathered a near year-long recession and threats of further terror - have continued to spend.

From homes, to cars and, yes, now travel, consumers are driving the US economy.

"A lot of the recovery since 9/11 [11 September] has been in leisure travel first because price is really not the first consideration," says Robin Farley, leisure and games analyst with UBS Warburg.

For that reason, she told BBC News Online, "we've definitely seen the leisure side of travel be more resilient than business."

A recent poll bolsters that view.

Leave the car behind

Of those surveyed, 90% of Americans said they plan to take a holiday this year that is at least 50 miles away from their home, according to Travelocity.com, a US-based travel web site.

"[The poll] reflects the value people place on taking the time to get out and enjoy themselves this summer, despite the ongoing uncertainties around the world," says Sam Gilliland, chief executive at Travelocity.

Among other data, the survey revealed that 36% of Americans will spend more on travel than they did last year, while only 16% said they will spend less.

Also, despite the use of passenger jets as weapons in the attacks on the World Trade Center and Pentagon, Americans intend to use air travel as their main mode of transportation when travelling.

Seventy-two percent of Travelocity members said they intend to fly to their summer destinations, with car travel finishing a much-distant second.

If those number prove right and travel continues its robust revival, chances are Ms Parton may expand her empire even further.

Who knows? Maybe her next Dixie Stampede will open amid the bright lights of Manhattan.

Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Business stories are at the foot of the page.


News image
News imageE-mail this story to a friend

Links to more Business stories

News imageNews imageNews image
News image
© BBCNews image^^ Back to top

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East |
South Asia | UK | Business | Entertainment | Science/Nature |
Technology | Health | Talking Point | Country Profiles | In Depth |
Programmes