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| Tuesday, 15 January, 2002, 17:15 GMT Tesco loses sales edge ![]() Tesco, the UK's biggest selling supermarket, has failed on home territory to match the Christmas sales growth of arch rival J Sainsbury.
That growth was narrowly beaten by Sainsburys, which interpreted its own rise of 6.8% as evidence that customers were returning to them from the stores of their arch rival. But analysts pointed out that this year's sales gains came on top of almost flat sales the previous year at Sainsburys, while Tescos reported 6% growth. And an aggressive policy of price cuts - totalling �230m during the year - will also have impacted on the overall sales figures for Tescos, a company spokesman told BBC News Online. In the City, Tesco shares edged 0.75p higher to 237.75p on the news, while J Sainsbury stock closed 11p up at 375.5p. Pace-setter Sainsburys boasted on Monday that it was taking customers away from Tesco for the first since losing the top spot in 1995.
But Tesco questioned the reliability of the market share figures, stating that its own data for December suggested it was still winning a steady flow of customers from other stores. In recent years Tesco has set the pace for the food retailing sector, but its competitors are beginning to catch up. That means Tesco is likely to have its work cut out to repeat its outstanding overall performance of last year. Analysts, who are used to Tescos outperforming its peers, were slightly disappointed, even though the firm is still on track to meet its profit target for 2001 of �1.22bn ($1.77bn). Number four and five Safeway, Britain's fourth-biggest food retailer, also disappointed on Tuesday, with Christmas sales growth coming in at the bottom end of analysts' expectations. Sales at stores open at the same time a year earlier, rose 4.1% during a 12 week period over Christmas, raising concerns that it may be falling behind in the UK supermarket sector. But Somerfield - which ranks just below Safeway - fared better, successfully managing to pull itself out of the red. And its Kwik Save subsidiary achieved sales growth for the first time after many years of decline. The Somerfield group reported profits of �5.6m in the six months to 10 November, compared with a loss of �9.5m a year earlier. Somerfield shares rose 9.75p to 100p on Tuesday. Safeway stock closed unchanged at 307p. |
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