BBC NEWSAmericasAfricaEuropeMiddle EastSouth AsiaAsia PacificArabicSpanishRussianChineseWelsh
BBCiCATEGORIES  TV  RADIO  COMMUNICATE  WHERE I LIVE  INDEX   SEARCH 

BBC NEWS
 You are in: Business
News image
Front Page 
World 
UK 
UK Politics 
Business 
Market Data 
Economy 
Companies 
E-Commerce 
Your Money 
Business Basics 
Sci/Tech 
Health 
Education 
Entertainment 
Talking Point 
In Depth 
AudioVideo 
News image


Commonwealth Games 2002

BBC Sport

BBC Weather

SERVICES 
Wednesday, 9 January, 2002, 16:57 GMT
Lack of discounts hits Iceland trade
Iceland logo
Iceland: Lower sales and fewer customers
The troubles facing retailer Iceland have been highlighted in figures showing a drop in Christmas sales, while low glitz supermarket Wm Morrison reported record trade.

Iceland said a decision to reduce the range of loss leaders was behind a 4.2% drop in like-for-like sales at its frozen food shops in the five weeks to last Friday.

The stores also attracted fewer shoppers, said the firm, which plans to change its name to the Big Food Group and open 80 new shops in an effort to rediscover prosperity.

Christmas trading update - Wednesday
Domino's Pizza: +22.1%
Hamleys: +12.1%
Wm Morrison: +7.2% (excl fuel)
Dixons: +4.0%
JD Wetherspoon: +3.7%
Laura Ashley: 0%
Iceland: -0.8%
But the trade drop was largely offset by 17.5% growth in takings at the Woodward catering supply business, helping the group-wide sales loss come in at only 0.8%.

Sales at the Booker cash-and-carry arm rose only 0.5% over Christmas.

The weak figures follow a difficult period for Iceland, which has struggled to recover from an ill-received move into organic food.

The company has also suffered the departure of its founder, Malcolm Walker, amid a share dealing probe, only to start another frozen food chain, Cooltrader.

But Iceland's new chief executive Bill Grimsey said that, thanks to higher margins, the firm was still on track to meet profit expectations.

March south

Meanwhile, the UK's fifth largest supermarket chain, Wm Morrison, reported a 5.1% rise in like-for-like sales in the six weeks to last Sunday.

The group praised staff "dedication combined with good judgement and tight management controls", for its growth.

Excluding petrol station takings, depressed by lower pump prices, the growth rate was 7.2%.

Since February last year, total like-for-like sales have risen by 7.3%, the firm added.

The rise follows the adoption of an expansion strategy which has seen the Yorkshire-based chain expand south to take on the likes of Tesco and Sainsbury.

The firm has also rejected loyalty cards, and largely ignored the internet, in favour of developing a "traditional" shopping experience.

Analysts had been expecting a strong performance, and Wm Morrison shares ended 3.5p lower at 196.5p in London on Wednesday.

Iceland stock, which topped 330p in December 2000, ended at 160p, down 10p on the day.

See also:

29 Nov 01 | Business
Profits halve at Iceland
19 Aug 01 | Business
Iceland sales slump 'was known'
04 Jul 01 | Business
Sales still down at Iceland
02 Jul 01 | Business
Watchdog 'probes Iceland'
15 Mar 01 | Business
Third Iceland profit warning
31 Jan 01 | Business
Iceland chief resigns
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Business stories are at the foot of the page.


E-mail this story to a friend

Links to more Business stories



News imageNews image