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| Thursday, 27 December, 2001, 13:09 GMT Nestle absorbs Haagen-Dazs Nestle, the Swiss food giant, has bought out US firm General Mills to take full control over US distribution of the Haagen-Dazs luxury ice cream brand. The Swiss firm joined with US food group Pillsbury in 1999 to form Ice Cream Partners USA, to which Pillsbury brought its US Haagen-Dazs rights. Ice Cream Partners' sales in 2000 were about $700m. Pillsbury was sold to General Mills by its owner, the UK's Diageo, last year. Ever since, Nestle has been in negotiations for General Mills' 50% stake. It has now agreed to pay about $641m for a 99-year licence in the US as well as in Canada. General Mills will continue to own and operate Haagen-Dazs elsewhere in the world. | See also: Internet links: The BBC is not responsible for the content of external internet sites Top Business stories now: Links to more Business stories are at the foot of the page. | ||||||||||||||||||||||
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