| You are in: Business | ||||||||||||||||||||||||||
| Thursday, 15 November, 2001, 17:34 GMT Ad sales slump hits Capital Radio ![]() Capital Radio: Strong performance from digital stations Profits at the UK's largest commercial radio group have fallen sharply due to a decline in advertising revenues. Capital Radio said profit before taxes for the full financial year fell by 27% to �30.1m ($42m; 37.8m euros), while sales dropped by 1% to �132m. The company blamed a "very tough" advertising market, and predicted that ad sales for October and November will fall by a further 7% on the year. "At present we are unable to forecast with any degree of accuracy for December and beyond," Capital Radio said in a statement. Share price firm However, Capital Radio's full-year profits were exactly in line with the company's own forecasts, reassuring nervous investors. Capital Radio shares rose on the news, climbing by 5.5% to 810p.
Commercial broadcasters such as Capital Radio, heavily dependent on advertising revenues, are particularly vulnerable. Digital revenues up While the company's profits from traditional analogue radio broadcasting fell by 20%, this was offset by tighter cost control and an increase in revenues from digital and internet-only stations. Capital Radio chief executive David Mansfield said that commercial radio broadcasting has a bright future despite this year's setback. "We are confident of the long-term prospects for radio advertising and retain our belief in the importance of aggressively expanding our national presence," he said in a statement. | See also: Top Business stories now: Links to more Business stories are at the foot of the page. | ||||||||||||||||||||||||
Links to more Business stories |
| ^^ Back to top News Front Page | World | UK | UK Politics | Business | Sci/Tech | Health | Education | Entertainment | Talking Point | In Depth | AudioVideo ---------------------------------------------------------------------------------- To BBC Sport>> | To BBC Weather>> ---------------------------------------------------------------------------------- © MMIII|News Sources|Privacy | ||