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| Thursday, 8 November, 2001, 19:15 GMT Gap loses out to discount trend ![]() Gap's clothes are failing to hit the pulse Fashion retailer Gap is to rein in its programme of new store openings after suffering dismal sales in October. The San-Francisco based clothing firm, whose sales have been flagging for over a year, said it was taking a "very cautious" view of the future because of political and economic uncertainties. The fashion group owns the Gap stores, best known for their mix of denim and khaki casuals, along with the Banana Republic and Old Navy chains. Alongside news of middle-market Gap's problems, came figures showing American shoppers are switching to discount retailers as economic insecurity bites deeper after the 11 September terrorist attacks. Sagging fashion sense Discount stores and cut price clothing chains reported solid sales growth in October. Gap has cut jobs this year alongside an ambitious programme of new store openings as it looks for ways to recover its fashion clout. Gap management has already admitted it began to fall out of step with changing consumer tastes more than a year ago. Meanwhile sales at the United State's biggest retailer, Wal-Mart beat the firm's own expectations, rising 6.7% in October compared to the same month last year. Bargain hunters Target, the third-biggest discount retailer in the US, enjoyed a 2% rise in sales.
Warehouse-based stores BJ's Wholesale and Costco also had improved sales, as did cut-price clothing groups Ross Stores and TJX. Gap, meanwhile, reported October sales were 17% down year-on-year, based on a comparison with stores open for at least a year. It has increased its stores by 17% to 4,147 since last year. Gap said it will review its real estate contracts looking for unsigned deals it can cancel. Spending snipped Capital expenditure will be trimmed, to a maximum of $1.2bn (�827m) in 2001 instead of $1.4bn (�965m), and Gap will expand its floor space by 5% instead of 10%. "Our outlook is very cautious given the uncertain macroeconomic and political environment, and we continue to tightly manage expenses and focus on how we spend our capital," said Gap financial director Heidi Kunz. "October sales slightly missed our expectations, primarily due to lower-than-expected sales at Old Navy," she said. Confidence among US consumers has fallen to its lowest level since February 1994, as Americans digest the economic fall-out from last month's terror attacks. The October consumer confidence index - compiled by the Conference Board, a US research firm - slumped to 85.5 points from 97 points in September. |
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