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| Tuesday, 23 October, 2001, 17:01 GMT 18:01 UK Consumers subdued over XP launch ![]() Not everyone is excited over Microsoft's latest offering While computer experts and Microsoft aficionados eagerly await the next version of the Windows operating system (OS), consumers are less enthusiastic over the prospects of yet another software programme.
They wonder if the upgrade will really improve functionality or productivity. Other consumers, eager to take advantage of the XP's new features, are holding off, waiting to purchase a new, faster computer with Microsoft's latest OS already installed. Lukewarm reception Opinions varied at a large internet caf� in New York's Times Square neighbourhood, but few computer users felt the need to run out and line up to buy the latest version of Windows on launch day - 25 October.
"I like to go out and look at it for myself," Mr Petrovic says. "There are too many other influences out there that can force you to buy something that you totally don't believe in." Wanda White, a self-described friend of Microsoft, was not aware that Microsoft was releasing a new version of its ubiquitous software. Yet she relies on her computer more than ever, now unemployed and in the midst of a job search. "This is my livelihood," Ms White says, referring to her use of computers. "I have to keep up with the latest software. I don't mind spending extra money because I'm going to profit from it." New and different Ms White believes the upgrades are worth it. "Every time they come up with something new and different, it's always better than the previous [version]," she says.
Mr Vergara says he will not be lining up to buy Windows XP as he is quite content with the performance of his current software applications. "They change the software so often it doesn't affect anything that I do," he says. Mr Vergara's own computer is equipped with Windows '98, the consumer version of the Windows operating system launched three years ago. "I don't care to buy the new one, the changes aren't very insignificant," he says, adding that consumers need to find the software that meets their needs - not the latest offering. Taking second place The biggest advantage for consumers in Windows XP is one they will never see, says David Coursey, columnist for AnchorDesk, an e-mail newsletter about computers. It is much more reliable and does not crash as often as previous editions. "If a computer just sits there and works," Mr Coursey says, "it's just doing what it's supposed to." The attacks of 11 September and general economic slowing has kept consumer enthusiasm for new product launches at bay and also affected how Microsoft launched XP. Preoccupations over anthrax scares and job losses mean much hyped product launches take a second seat with today's consumers. Eerie commercials Says AnchorDesk's Coursey, "We've had our minds on completely other things that make the introduction of a new PC-operating system seem damn near insignificant." Microsoft had to revamp television adverts touting XP's new features, filmed prior to the attacks on the World Trade Center, which showed aeroplanes flying through high rises and people jumping from buildings. The adverts had an eerie similarity to actual events. But even with its overhauled commercials, Microsoft has failed to excite the average American about its latest Windows offering. "Microsoft has not really made a good case to the general public as to why they need XP," Mr Coursey says. "This isn't as big a deal as [the launch of] Windows '95." | See also: Internet links: The BBC is not responsible for the content of external internet sites Top Business stories now: Links to more Business stories are at the foot of the page. | |||||||||||||||||||||||||||||||||||
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