This is just the start of a series of promotional campaigns to boost business on our network

BA's worldwide sales director Dale Moss

BA has until now resisted cutting prices despite announcing 7,000 job losses and pay freezes.

In the aftermath of the terror attacks it said 20 aircraft would be withdrawn from operation and it would reduce flying by 10%.

The airline is offering �69 tickets to such cities as Amsterdam, Paris, Berlin, Brussels, Barcelona and Madrid.

Free tickets

Children can go free until their 12th birthday, except for airport tax, if they are accompanied by a fare-paying adult on European routes.

Lo cost airlines seem to be weathering the air industry crisis

Tickets will be on sale for 10 days from Saturday for travel until the end of next March.

BA's worldwide sales director Dale Moss. "This is great news for parents as there are tens of thousands of free kids' seats on offer.

"This is just the start of a series of promotional campaigns to boost business on our network."

Business thriving

Low-cost carriers, such as Ryanair and easyJet, have seen business thrive post-11 September thanks to price cuts.

Easyjet, for example, is adding routes and flights to its schedule.

In September, the carrier's load factor, which measures the number of passengers on the seats of its aircraft, was 83.16%, slightly higher than the 83.03% a year ago.

And Ryanair, Europe's largest low-fare airline, says it is on course to make $130m of profit this year.

But Mr Moss is confident BA can woo customers.

"This offer is very competitive with those offered by low-cost carriers."

Elsewhere Monarch Crown Service, the scheduled service arm of UK carrier Monarch Airlines, has offered one-way flights from Manchester to Alicante and Malaga and from Luton to Alicante, Gibraltar, Malaga and Menorca for �39 Mondays-Wednesdays.

The fares apply to outbound travel from October 28 and return journeys must be completed by December 13.