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Monday, 30 July, 2001, 17:11 GMT 18:11 UK
Pirelli slammed for Telecom Italia deal
Telecom Italia's headquarters
Markets worry that Pirelli may have paid too much for TI
Financial markets gave a decisive thumbs-down to tyre maker Pirelli's surprise takeover of Telecom Italia (TI) and Olivetti, its parent company.

The Italian tyre and cable maker took over as the controlling shareholder of Olivetti over the weekend, also giving it effective control of TI, Europe's fifth-biggest telecoms company.

But by the close of trading on Monday, Pirelli shares were down by over 16%, the stock's biggest-ever one-day drop, wiping more than 1bn euros (�615m; $877m) off the company's value.

Olivetti's shares dropped by almost as much.

Analysts were almost unanimous in their condemnation of the deal, citing an over-high price, the lack of synergies between the firms, and the failure to communicate strategy adequately to shareholders.

"Pirelli's move... is financially destructive," said stock market analyst Hugo Dixon of Breakingviews.com.

"In one fell swoop, Marco Tronchetti Provera, Pirelli's chaiman, has cut the value of the [firm's] underlying assets by 30%."

Complex deal

Pirelli on Monday said it would sell off its tyre and cable businesses in parts to pay for the deal, cut Olivetti's debt and possibly merge it with TI to focus on the telecoms business.

Pirelli chairman Marco Tronchetti Provera
Tronchetti Provera is smiling now

The complex 7bn euro deal also gives Pirelli, backed by fashion retailer Benetton, control of TI's mobile phone unit TIM, Italy's largest mobile operator, telephone directories publisher Seat-Pagine Gialle, and Tin.it, one of Italy's leading internet service providers.

"Telecom [Italia] is in a strong financial position. Everyone knows the debts are in Olivetti, but there are instruments for reducing Olivetti's debts," Mr Tronchetti Provera said.

Pirelli said it would have a business plan ready for the Olivetti-Telecom Italia group by the end of this year.

The deal was welcomed by the Italian Industry Minister Antonio Marzano on Sunday, who praised "the consolidation of the shareholder structure of Olivetti and Telecom Italia by an association of Italian entrepreneurs".

The European Commission will now have to pass its judgement on the deal.

Sale despite opposition

Olivetti fell into Pirelli's hands after the company that held the controlling stake, Bell, was sold by its shareholders, despite opposition from Olivetti and TI's chief executive Roberto Colaninno.

TI chief Roberto Colaninno
Colaninno: Likely to resign

Under the deal, a specially created company in which Pirelli holds 60%, and the Benetton family's Edizione Holding holds 40%, bought control of Bell.

It is expected that the holding company will be folded into Pirelli once the deal is cleared by the European Commission.

Olivetti said on Sunday night that Mr Colaninno would resign and be replaced by Enrico Bondi, currently chief executive of agriculture and energy giant Montedison, which itself recently fell to a hostile takeover.

'Good deal'

The takeover came just two years after Mr Colaninno, known as "the Accountant of Mantua", gained control of TI in what was at the time the world's biggest corporate takeover battle.

Mr Colaninno said on Sunday he tried and failed to persuade fellow investors in Bell not to accept Pirelli's offer but praised Pirelli and the Benetton family for striking a "good deal".

"The company stays Italian, and that, for me, is something to be proud of," he told the Italian press.

Bell grouped together dozens of northern Italian entrepreneurs who gambled on taking control of Telecom Italia under Mr Colaninno in 1999.

BT trouble

The deal could also spell trouble for British Telecom through its partnership with Benetton in the Italian mobile phone market.

Benetton holds 40% of Italy's fourth largest mobile telephone operator Blu, which it may have to sell because it is a direct competitor of TIM.

BT has announced its intention to sell its 20% stake in the company, the value of which would be cut if Benetton was forced by competition authorities to review its holding in Blu.

TI is also the biggest private investor in Telekom Austria.

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 ON THIS STORY
News image The BBC's business reporter Ian Pollock
"The whole deal has gone through without reference to other shareholders"
See also:

06 Feb 01 | Business
Telecom Italia in investor row
22 May 99 | The Company File
Olivetti conquers Telecom Italia
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