EuropeSouth AsiaAsia PacificAmericasMiddle EastAfricaBBC HomepageWorld ServiceEducation
News image
News image
News image
News imageNews image
News image
Front Page
News image
World
News image
UK
News image
UK Politics
News image
Business
News image
Sci/Tech
News image
Health
News image
Education
News image
Sport
News image
Entertainment
News image
Talking Point
News image
News image
News image
On Air
Feedback
Low Graphics
Help
News imageNews imageNews image
Tuesday, July 21, 1998 Published at 06:14 GMT 07:14 UK
News image
News image
Business: The Company File
News image
Fresh juice for Pepsi
News image
Putting the squeeze on Coke
News image
America's leading orange juice brand has been bought by Pepsi for $3.3bn.

Tropicana was put up for sale by its owners Seagram in order to raise money to purchase the record company Polygram.

It was originally planning a stock market offering for the company, but got a better deal by making a private sale.

The deal gives Pepsi the market leader in fresh, not from concentrate, orange juice, with a 70% share.

Tropicana's $2bn annual sales include products like Twisters and Dole juices. Rival Coca-Cola's Minute Maid division is the second largest orange juice company.

But Pepsi's combined sales of $12.5bn after the deal would still lag behind Coca-Cola's annual sales of $18.9bn.

Pepsi has been pursuing a broad-based strategy of building up a snacks and fast-food business to rival Coke.

The snack division, Frito-Lay, produces potato chips like Ruffles and Doritos.

It floated off its fast food division, which includes Kentucky Fried Chicken, Pizza Hut, and Taco Bell, into a separate company last year.

Move to music

Seagram, a privately-held Canadian company, has been moving from drinks to entertainment.

While the company still owns brands like Absolut Vodka and Chivas Regal whisky, its focus was changed by the purchase of Universal Studies for $5.7bn in 1995.

Last month's $10bn purchase of Polygram, the music division of Philips, will give Universal ownership of some of the biggest record labels in the world, like Motown, Island and Mercury.

News image


Advanced options | Search tips


News image
News image
News imageBack to top | BBC News Home | BBC Homepage |
News image

News imageNews imageNews image
The Company File Contents
News image
News imageRelevant Stories
News image
21 May 98�|�Business
The drinks are on PolyGram
News image
20 May 98�|�The Company File
Hero of British films faces a wedding and a funeral
News image

News image
News image
News image
News imageInternet Links
News image
Pepsi
News image
Seagram
News image
News imageNews image
The BBC is not responsible for the content of external internet sites.

News image
News image
News image
News imageIn this section
News image
Microsoft trial mediator welcomed
News image
Vodafone takeover battle heats up
News image
Christmas turkey strike vote
News image
NatWest bid timetable frozen
News image
France faces EU action over electricity
News image
Pace enters US cable heartland
News image
Mannesmann fights back
News image
Storehouse splits up Mothercare and Bhs
News image
The rapid rise of Vodafone
News image
The hidden shopping bills
News image
Europe's top net stock
News image
Safeway faces cash demand probe
News image
Mitchell intervenes to help shipyard
News image
New factory creates 500 jobs
News image
Drugs company announces 300 jobs
News image
BT speeds internet access
News image
ICL creates 1,000 UK jobs
News image
National Power splits in two
News image
NTT to slash workforce
News image
Scoot links up with Vivendi
News image
New freedom for Post Office
News image
Insolvent firms to get breathing space
News image
Airtours profits jump 12%
News image
Freeserve shares surge
News image
LVMH buys UK auction house
News image
Rover - a car firm's troubles
News image

News image
News image
News image