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| Friday, 23 February, 2001, 18:11 GMT Death of a salesman ![]() Internet alternative to the expensive to run large direct sales forces with sales team out on the road By the BBC's business reporter, Max Foster. The door-to-door financial salesman is fast becoming a thing of the past as consumers turn to the internet for financial services. Thousands of salesmen have lost their job as a result of companies saving money by selling online instead - savings they feel can be passed on to the customer. Many companies see online selling as the easiest and quickest method for customers. Michael Lockyear runs PensionBusiness.com. He has no sales force and every financial package he sets up is done across the web.
"Times are changing, people want things dealt with more efficiently, more quickly," he explains. "The internet and perhaps telephone based services will deal with things a lot more rapidly and give people a better service all round." "It is just too expensive to run these large direct sales forces and have chaps out on the road, going around collecting relatively small premium amounts from people's houses - it is a very expensive way to operate." The man form the Pru The Prudential is one company with a long history of employing door-to-door sales people to sell insurance. But it is now abolishing those jobs to concentrate its efforts on phone sales and the Internet. Many feel the loss of the salesman is to the detriment of both individual and corporate clients. "If you are going through technology now to a call centre where you have to press buttons to get answers, very soon small business owners get pretty disillusioned," says James Redman from the Forum of Private Business. However, face-to-face advice is still available in the form of independent financial advisors. In contrast their business is growing with the demise of direct sales. But soon the government will launch low-cost stakeholder pensions that will be less profitable for companies like the Prudential. Companies will therefore be under increasing pressure to cut costs and will be turning to technology even more than at present. |
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