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| Wednesday, 22 May, 2002, 18:02 GMT 19:02 UK Australia's language barrier Sydney is expecting 220,000 Chinese visitors this year While the city may be beautiful in anyone's language - describing it to the 220,000 Chinese visitors expected this year is proving a bit of a struggle.
"If you take the Chinese New Year, which is January-February period - that's our biggest peak of the year from all of Asia. "At the moment we are shaky, we are just coping. If you take the 2010 projection we'll have that many visitors every month from China. "So we've got 10 years to build up to meet the requirement month on month. At the moment we can make the peak, but we're pushing." Unique position Part of the reason behind this peak is Australia's "Approved Destination Status".
Of the 19 countries allowed to promote group travel directly in China, Australia and New Zealand are the only Western nations. In the two and a half years since ADS was granted, arrivals from China have almost doubled. But the number of tour guides has not. That is due, in part, to the Australian Government's immigration policy, which does not allow overseas tour guides to qualify for long-stay business visas. By 2020, 100 million Chinese people a year will travel overseas. Growth in the Australian market alone is forecast at 20% per annum. Insufficient resources But there is a downside to attracting business from this vast yet immature market - inexperienced travellers who often require intensive assistance. And at the moment there just aren't the resources in Australia to cope. Australian Cultural and Business Tours brings in 1,000 tourists a month, but director and former tour guide Sandra Taylor routinely has to turn away business. "We will turn some business back during high season. We'll just say 'no more, that's it.' Or we have to be very, very careful in selecting our partners. Perhaps we have to ask them to provide very experienced tour escorts from their end." Later this year Qantas is due to launch "Australian Airlines" to link six Asian cities with Queensland. By 2012, 50% of all tourists to Australia are expected to come from Asia. Unless it moves quickly to meet demand, Australia's normally vocal tourism industry could find itself tongue-tied. | See also: 03 May 02 | Asia-Pacific 23 Apr 02 | Asia-Pacific 08 Nov 01 | Asia-Pacific 24 Oct 01 | Asia Internet links: The BBC is not responsible for the content of external internet sites Top Asia-Pacific stories now: Links to more Asia-Pacific stories are at the foot of the page. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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