There's a bangin' new sound that's sweeping across America ... and it's already started to hit these shores hard! Semtex breaks it down:
"Hyphy (pronounced hi-fee) is the next big thing in the States. It's virtually Crunk but done in a West Coast style, with their own slang, dance moves, clothes and car culture. It isn't just a sound really, it's more a lifestyle.
"The movement's been simmering over the last few years. Producer Rick Rock, who's worked with Jay-Z and Fabolous among others, moved out to the Bay Area on the West Coast with one thing in mind.
"Through Federation, a local act, Rock's aim was to put the Bay Area lifestyle and the sound on the map. Three years ago, people weren't ready for it so, as a result, his label flopped the project.
"Now, E-40 is currently spearheading this West Coast renaissance with his latest album My Ghetto Report Card. The Rick Rock & Lil Jon produced LP hit #3 in the US charts.
"The beats on My Ghetto Report Card are stupidly sick! Serious head banging music! From LA to Sacramento , artists from across the West Coast are getting involved with the Hyphy Movement. For the rest of 2006 it's only going to get bigger. You've been warned!"
Wanna know more? Check out these Hyphy clips:
Tell Me When To Go | E-40 (Feat Keak Da Sneak)
Hyphy Juice | The Team
Muscle Cars | E-40 (Turf Talk & Keak Da Sneak)
Popcorn | Doey Rock (Feat Turf Talk)
