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How to... Promote your music
Promotion: Promote releases
04 Be Persistent
Building hype takes time.

How to... Promote your releases
"As an artist, deejay or producer, you have to go out there and get it, it doesn't just come to you no matter how good you are."
DJ Skully
UK DMC Champion

If you really want to make your record a success you're going to have to get used to leaving lots of voicemail messages.

Many successful industry heads screen their calls because if they didn't they'd be on the phone all day and wouldn't have any time to work.

Don't take it personal if they don't return your calls, just keep applying the pressure.

Your ego is gonna have to get tough if you want to succeed in this game.
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