05 Getting Artists Artists are the backbone of your night, so it's important to get the best you can.
"Big established names will always want money to perform at an event. One exception could be if the event is for charity. This could be a good way to make a name for your promotion, by donating the proceeds to a good cause."
Richie 'Vibe' Vee
Pure Essence
Try to target places where you're most likely to find them.
Approach record shops, colleges, community centres and anywhere else you can think of and ask if you can advertise for demos.
Don't forget underground magazines - a lot of your target audience will read them and it's also a chance for some advance promotion for your showcase.
Talk to artists at PAs.
If you've seen an artist you rate, approach them after their performance and ask them if they'd like to get involved with your showcase.
Even if they already have a strong rep. they may agree to do it for the extra exposure.
Remember, if they impressed you, chances are they will impress others too, so really use all your powers of persuasion to draw a few strong acts to bring some weight to your night.
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