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Last Updated: Friday, 12 November 2004, 11:39 GMT

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Search wars - which is the best?

By Tom Geoghegan
BBC News Magazine

As Microsoft enters the internet search engine market, users find themselves overwhelmed with options. We compare the big players on five key areas.

Google
The world's most popular internet search engine that works hard to hold on to its pole position

MSN
Microsoft's home-grown site is the new kid in town which it hopes will knock Google off top spot

A9
Online retailer Amazon's search tool with results from within the books it sells and Google

Yahoo!
Yahoo! supplied the technology for MSN's old search tool but the new version is a major rival

Ask Jeeves
The iconic butler who answers questions and searches the web has just had a makeover

The verdict
Having hitched a ride and road tested each search engine, how did they fare?

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