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| Tuesday, 13 March, 2001, 17:01 GMT The Oscars' chequered history Sam Mendes' American Beauty triumphed last year The Oscars are the pinnacle of the film awards season, pushing actors and film-makers' profiles skywards as they bask in the media spotlight. The star-studded ceremony is a glamour-magnet, attracting the glitterati of the film world in droves as part of the part of the spectacle. But the awards are more than just a pat on the back for the film industry - they are also a marketing dream, with the publicity they generate boosting box office sales and actors' fees. What we see now, however, is the evolution of a much more lowly affair which began nearly 80 years ago.
Its aims included advancing the arts and sciences of motion pictures, and fostering educational activities between the professional community and the public. The first ceremony, in 1929, gave out just 15 statuettes. But one of the films - The Jazz Singer, starring Al Jolson as the Jewish Cantor who runs away from home to become a singer - was ruled ineligible. The board decided it was unfair for a talking picture to compete with silent films, so it received an honorary Oscar instead.
And silent screen star Charlie Chaplin won an honorary award for writing, acting, directing and producing The Circus. The ceremony was attended by 250 people, who paid $10 (�6.80) a ticket. But it did not go under the full glare of the media until the following year when a Los Angeles radio station did a live, one-hour broadcast.
There was little suspense over who had won, however, as the winners were already known - newspapers were able to publish the results at 11pm on the night of the awards. By 1940, the guests arriving for the ceremony could find out who had won what by simply buying the 8.45pm edition of the Los Angeles Times. This proved too much for the academy - the following year winners were announced only when the sealed envelope was opened on stage. As for why the Academy Awards became known as Oscars, no one is exactly sure. There is just speculation that an academy librarian and eventual executive director, Margaret Herrick, thought it resembled her Uncle Oscar.
By 1934, Hollywood journalist Sidney Skolsky used the name in his column, and by 1939 the academy used the nickname in an official capacity. As interest in the Oscars flourished, so did the number of awards given out. The US continued to grow in stature as the film-making centre of the world, and the academy was recognised as its official body.
By 1953, they were broadcast on TV nationally in the US, with comedian and actor Bob Hope as master of ceremonies, and in 1966 they were first shown in colour. Things have not always gone as planned, however, with outside events occasionally leading to the big event being rescheduled:
This year's awards - the 73rd - will present 23 Oscars and be hosted by comic Steve Martin, and will be beamed across the globe.
And membership is by invitation only, representing all areas of the industry including actors, directors, music, producers and writers. It looks like Oscar is well on the way to making his mark on the 21st Century. |
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